Homemade candle sales can be a lucrative business venture for anyone with a modest start-up cost. However, not all of them are able to generate a profit from their products.
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The position requires excellent organizational abilities, as well as the ability to recognize low-cost candles. Working from home for moms has never been easier.
The following step-by-step guide will show you how to turn your candle-making business idea into an actual money-making venture.
How to make candles at home to sell
To be able to sell candles at a profit, you must first master the art of candlemaking.
To get started, you don’t need a lot of information, training, or preparation. In order to avoid burning wax or spoiling your candles, it is vital to follow the procedures of manufacturing your candles as carefully as possible.
1. Purchase candle making supplies
Before you can begin creating candles, you will need to obtain the necessary supplies. Before making a decision, do your homework and research different vendors, goods, melters, colours, perfumes, and even wax types.
- Melters for wax
- Candle wax thermometers to keep an eye on your wax’s temperature.
- In addition to digital scales, measuring equipment is required.
- Candle wax colorants and dyes
- One of my faves is a six-pack of fragrance oils that includes scents like coffee, apple cider, and pumpkin pie.
- You can use soy wax or paraffin wax in your candles, depending on your inclination and/or market.
- If you want to make candles, you’ll need jars (mason jars of various sizes and shapes can be used).
- This set of white labels is ideal for packaging, but you may prefer these clear labels if that’s what you’re looking for.
- Individual candles are marked with caution or warning labels.
- Supplies such as boxes and other packaging items
2. Measure your wax
Fill the candle jar or container of your choosing with the amount of wax you need. This means you’ll need about 13-14oz of wax plus a few ounces of fragrance, depending on how strong you want your aroma to be.
It’s important to keep in mind that you’ll probably be adding other perfumes, so plan for that.
3. Melt your candle wax
After you’ve melted your candle wax, you’ll be ready to begin the process of manufacturing your own homemade candles. Depending on the type of wax you use, you may require a double boiler to melt the wax.
Your individual brand of soy wax may have a different melting point than another brand’s, so be sure to follow the manufacturer’s directions. To begin melting most paraffin waxes, heat it to a temperature of 185 degrees Fahrenheit.
4. Add the scent(s) of your choosing (optional)
Knowing how to make scented candles to sell is not much different than creating your own unscented candles. Once your wax reaches its melting point, you can begin adding fragrance(s) and other ingredients into your candle mixture.
You may produce your own unscented candles in the same way that you can make your own scented candles to sell. Add fragrance and other elements into the wax mixture once it reaches the melting point.
5. Add colorants and dye
Now is the moment to add your dyes and colorants if you’re making colorful candles or candles with a design. Use the dye’s instructions to determine how much dye you’ll need. Add the colorant and dye to the melted wax and stir and fold it in until it’s all incorporated.
6. Add your wick
Once the wax has hardened, you may begin pouring your candles into their chosen containers. Wicks should be added to jars and containers prior to pouring many candles at the same time to assist save time.
7. Pour your candle wax
As soon as you’ve ensured all of these things are in order and you’ve poured all of your candle wax, it’s time to light your candles! A few seconds should be enough time to pour the wax into your allocated jars and containers.
8. Check your wick
To guarantee that your candle wick is still in position and that it seems upright, it is necessary to perform a second check. The entire candle will be rendered ineffective if the wick is not visible after the wax has been poured. A few tools are available on the market if you’re having difficulties positioning your candle wicks and making sure they stay in place.
9. Give your candle time to cool
One of the most important aspects of candle selling and making candles is patience. Allow time for your candle to sit and cool, allowing it to set and harden. In most instances, you will need to wait at least a few hours to even up to 24 hours for your candle to cool and harden before you can use or sell it.
To be successful in the candle business, one must have a lot of patience, both when selling and producing the candles themselves. Allow your candle to cool down and solidify before lighting it up. Before you can use or sell your candle, it needs to cool and solidify for at least a few hours, and in some cases, up to 24 hours.
10. Trim your wick before using
It’s time to cut the wick of your candle now that it’s hardened and set. Your new candle’s wick should be trimmed to a minimum of before lighting it. Before lighting it or selling it to a buyer, it should be at least 25 inches.
To avoid harming the wick or cutting it incorrectly prior to usage, it is advisable to utilize a professional wick trimmer.
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11. Add your labels
Make sure to include your company’s logo and any scent labels you’ve produced for the jar or container of your candle. As a precaution against this becoming an unintentional side hustle, make sure that your candle jar has at least one warning or fire label on it to comply with US candle standards.
12. Store your candles
Candles should be kept in a cool, dark place. Do not leave your candles out in the sun over long periods of time.
When storing your candles, use bubble wrap and other packaging materials to keep them safe and secure.
How to start a candle making business at home
Start a website for your candle business
Once you have a website of your own, starting a candle-selling business becomes a lot easier. Learn how to start a candle business online and you’ll be able to sell your candles for significantly higher profit margins.
You can either sell your candles directly on your website, or you can use your website to promote your products and then sell them on a third-party website. Initially, selling on sites like Etsy may be easier, but with choices like Shopify, it’s not that difficult to set up your own website to sell your products. Additionally, you won’t have to pay any fees when selling candles on Etsy, for example, as a result of this.
I always suggest starting with Bluehost when launching a new website. If you join up for Bluehost through our special link, you can get a discounted pricing of less than $3 a month (less than a cup of coffee!). In addition to hosting your website, you’ll also receive a free domain name (worth $24 annually).
In addition, they have a lot of experience working with newcomers, so setting up your new website will be a breeze even if you don’t know much about computers.
Create a brand for your candle business
Creating a distinct identity for your candle company through the use of branding is essential to your business’s success. If you are new to the market and new to producing candles yourself, the process of entering the candle making industry can be quite scary and overwhelming.
You’re not obligated to stick with your brand for the duration of your candle business just because you’ve established it today. But it gives you an idea of the way you want to go, the type of clients you want to sell to and more. It’s a good concept.
Create your logo
The next step is to come up with a company logo for your candle company. This is particularly relevant for candle sales because your logo will almost certainly show on the label of your candle.. As a result, clients will see this far more frequently than they would for businesses whose logos appear exclusively on their website, for example.
A excellent place to start is to look at your top competitors’ logos and see what you appreciate about them. As long as you don’t end up copying them, it’s a good idea to figure out what aspects of their product appeal to you, and what aspects of your product appeal to their customers.
Alternatively, you may always hire a logo designer, and Fiverr has a plethora of top-notch logo designers at very reasonable pricing.
Try doing it yourself as an alternative. Canva is the ideal site to accomplish that (free!) because it has literally thousands of alternatives for not only logos, but for anything else that needs to be designed.
Create an online presence using social media
Individual entrepreneurs and Fortune 500 corporations alike are taking advantage of the power of social media as a marketing tool. Your candle-making business should have a presence on social media sites such as Facebook, Pinterest and even Snapchat depending on the type of media you intend to generate and share with your customers.
You should choose a URL or page name that reflects your candle-making business and that is comparable to your website domain name so that it is evident that all of them are connected. You can even use the same name, URL, logo, and description for all of your social network sites.
As part of your social media marketing strategy, it’s a good idea to include a link to your official company website, gallery, Etsy shop, or eBay account.
Use hashtags and a social media calendar
It takes more than just creating a page and uploading your candle company’s logo to establish an online presence. Using hashtags that are popular in the candle community, as well as a social media calendar, will help you become seen. Keep your social media pages updated and visible in the feeds of your current followers and customers by posting at least once a day.
You can upload blog entries, promos, and highlighted candles to your social media accounts to enhance the number of followers you have. To maintain interest in your business and the process of making candles, interact with those who leave comments on your social media accounts.
Create an effective marketing strategy
If you’re making candles in a niche industry that’s already somewhat saturated, it’s not necessarily easy to be successful. Because of this, it’s essential to employ both local and internet marketing methods in order to establish an effective marketing strategy. Traditional PPC (pay-per-click) marketing and SEO (search engine optimization), as well as direct mailers and social media, are just some of the methods you can market your home-based candle business.
Develop a marketing plan that reflects your company’s image, as well as your financial resources and target market. When it comes to candle marketing, think about how you can stand out from the crowd. You should select a voice that resonates with your target audience. Local and online clients would appreciate discounts and coupons that are targeted just at them.
Create an inventory system
Even if you’re creating candles at home and selling them locally, having a system in place to keep track of your inventory and ingredients is essential. For your firm, you can implement an inventory system manually or with the help of software.
If you don’t have an inventory system in place, you won’t know how much money you’ve spent on ingredients, scents, colors, and wax if you don’t track it.
Choose a shipping solution that is right for you
Because not all candle-making enterprises offer the same shipping services and solutions, it is crucial to investigate your options before making a purchase. Compare shipping companies, both federal and private, to determine the lowest shipping costs available near you. Investigate the most cost-effective and high-quality shipping and packaging options for your consumers.
In the world of candle-making, not all companies offer the same shipping choices, so it is vital to do some research. Find out which shipping firms have the cheapest rates in your area by comparing prices from both federal and commercial companies. Do your homework on the best shipping and packaging options for your customers, both in terms of price and quality.
Track finances and revenue at all times
If you’re beginning your own business or selling things on your own, it’s critical that you keep an eye on your finances at all times. Maintaining a candle business requires you to keep track of your gross and net profits, as well as the costs you incur. Even while a manual system is an option, automating your financial tracking will make it simpler and less prone to mistakes. For example, if you’re in the United States, you’ll have to pay the IRS (or your local tax authority, if you’re outside of the country) a certain amount of taxes each quarter.
Decide if you want to start selling candles as a sole proprietor or as an S-corp or LLC by studying the US tax rules. To avoid owing additional money to the IRS when you file your annual tax return, it is prudent to set aside a portion of your profits for quarterly taxes.
As a last resort, you may want to hire an accountant or tax counselor to aid with this. In the long run, the peace of mind that comes with that can outweigh the costs, especially since they may be able to uncover deductions on your behalf that more than make up for the fees they charge.
Best selling candle scents
According to the National Candle Association, between 75% and 80% of all candles sold in the United States are scented. This is why learning how to produce scented candles to sell is a wonderful idea when you first start selling candles from home.
In addition, you should look into the most popular candle scents in your target market and the most popular candle scents in general, regardless of the type of candles you create.
Conduct market research before settling on the smells that are ideal for your candle-making business because not all audiences are likely to have the same attraction and interest in similar aromas.
- There’s no real reason to be surprised by this. Candle manufacturers and brands have long relied on vanilla, vanilla cream, and vanilla bean as top-selling scents.
- Driftwood and birch are essential for nature lovers and people who prefer a woodsy aroma. Another option to enhance the scent of your candles is to combine driftwood and birch odors with fragrances like juniper.
- Citrus: If you want to make candles that are energizing or have a fresh aroma, consider using cirrus as an ingredient.
- Cotton and linen: a timeless combination that never goes out of style. Cotton and fresh linen aromas are perennial best-sellers because they offer a clean, fresh, and crisp scent that almost everyone is familiar with.
- Teakwood is a popular candle and wax scent because of its natural, woodsy aroma. Aromas derived from teakwood are typically referred to as “woodsy” or even “masculine,” but their comforting warmth makes them ideal for the winter months.
- Candles scented with peony, cherry, berry, and other floral elements are great if you enjoy the scent of berries and fresh fruit. Diptyque’s best-selling Baies candle, a berry and blackcurrant blend, is one other company’s proof that this is one of the most popular scents. Woodwick’s blackberry candle is Amazon’s best-selling scent, so there’s certainly a trend here.
- The scent of apples has proved to be a popular one with purchasers of our candles. In fact, Yankee Candle’s Macintosh scent is one of their most popular scents, so it’s a great choice for you to add to your own product line.
- Consider adding a few spices and pumpkin scents to your candles as the fall months arrive. It’s a great time of year to start a candle-selling business because pumpkin and spice candles are popular during the fall and winter months. Trying out a variety of smells and components might also enable you to come up with a winning formula for your product.
- Lilac and lavender scents are a good compromise if you like floral candles but don’t want to go crazy with the scent. Candles scented with lavender are in high demand all year long and don’t need a particular holiday or season to make a profit.
- Candles perfumed with birthday cake are a terrific way to sell candles that are specifically for celebrating birthdays or to market to families and children. To keep your consumers coming back for more, experiment with new aromas and ingredients for your candles.
Tips for selling candles from home
It’s not necessary to have a marketing degree or years of expertise in the candle industry to start a home business selling candles. The following pointers can help you get started selling candles online.
Research your top competition
Before you begin marketing and selling candles from your house, do some research on your competition both locally and online. If you’d like to learn more about how your rival sells candles and what they’re currently selling, do some market research.
What questions should you ask yourself while doing market research and learning about the candle industry?
- What kinds of candles do my main rivals sell the most of?
- What are the best-selling candles and/or fragrances?
- My competition may be targeting a specific demographic or group of people.
- Do people in my neighborhood have a favorable opinion of my main rival?
- In my location or region, how can I differentiate my candle-making business from those who are already successful?
Familiarize yourself with the process
You’ll feel more confident in your decision to go through with your candle-selling endeavor if you become more familiar with the steps involved in making, marketing, and selling candles. Get a thorough understanding of the entire candlemaking process, from melting wax to selecting natural additives like oils and fragrances.
In order to feel secure while selling your candles, you need to be well-versed in the process of producing and acquiring ingredients, as well as assuring quality. Additionally, you’ll be able to produce the candles more quickly, which could translate into bigger profits.
Research and source ingredients
If you want to develop a reputable business and brand, you’ll need to spend time studying and obtaining the materials for your candles. Find out which essential oils, perfumes, and other components help with specific health issues, and which ones can irritate people. Find out which companies use natural and organic ingredients in their products.
To manufacture aromatherapy candles or oils, you should research which aromas and fragrances can be blended with extra components that have therapeutic advantages. It’s one of the finest ways to learn about the world of candle-lovers and discover new resources that can help you get started in your own candle-selling business.
Select scents and fragrances for your targeted audience
Choosing the aromas and components for your own candles can begin as soon as you have a basic understanding of materials, colors, and wax kinds. Make sure to think about your target demographic and the date you expect to begin selling your handmade candles before deciding on smells.
- In the local market, or are you selling your candles on the internet?
- You’ll be launching your candle company during a peak shopping season, maybe during a holiday. If this is the case, how can you make the most of the several scents and fragrances that are most likely to sell during the launch period?
- Where do you live, and what are the most popular scents? If you’re trying to reach a specific group, what scents do they prefer? What can you do with this information to make your life easier?
- Who are you aiming to reach? Teenagers? The target audience for your candles is based on the age group, area, and even economic level you have in mind. If you want to reach a specific demographic, what changes should you make in your aromas and fragrances?
Research competitor platforms
Selling candles from the comfort of your own home may sound simple, but the procedure can vary greatly depending on where you are located as well as the competition you have in your local area. There are a lot of people selling homemade candles in your neighborhood, so if you want to stand out, you may want to create a website and an online presence.
Analyze your competitors’ websites and online platforms to see whether they’re offering the same or comparable candles that you’re selling. In order to find out how much a company in your specialty or niche is making, you should look at their pricing.
Choose where to sell candles
To make money selling candles, you’ll need to decide where you’ll be selling them. Some candlemakers generate money by selling their wares on third-party websites like Etsy and eBay. Craft fairs and other local events are where some people sell their handcrafted candles. It is also possible to begin selling candles from the comfort of your own home through your own website and online shop.
FYI: Check out our article on how to start your own website to learn how you can launch your new site – even if you have no IT skills – in less than 20 minutes.
Based on the types of candles you are making, where you are currently located, and the demographics and target audience you aim to attract, choose the platform that is best for you. A craft exhibition and social media might help you get started if you want to contact residents in your area. On the other hand, if you want to expand your brand and sell across the country or even the world, you may want to consider launching your own website.
Create a thriving online presence
Create a successful online presence for your candle business after you’ve built your own website and social media accounts. Using social media to promote your candles can help you reach a wider audience and sell them more quickly than if you didn’t utilize social media at all. A social media calendar and regular posting will keep your audience engaged in your product launches and updates.
As an example, you can utilize social media to promote new candle recipes and to highlight special candles and promotions. Using eye-catching designs and high-quality photos, advertise special offers to attract new customers and increase sales.
Build a community
Any business or brand, including one that sells candles, benefits greatly from cultivating a sense of belonging among its consumers and followers. Interact with your fans on social media by posing questions and soliciting feedback.
Your customers are more likely to buy from you and recommend your candles to their friends and family if they feel like they have a voice in the decision-making process.
Offer something unique
For a candle-making business to prosper and thrive, you must differentiate yourself. This is why, despite the advantages of direct selling candle companies, learning how to produce candles for sale allows you to give a more distinctive product that can stand out.
Prior to launching your next campaign or posting your next planned social media post, ask yourself these questions:
- Is my candle-making competition using the same marketing tactics as I am? What can I do to help my business stand out from theirs?
- What distinguishes my company from the competition? Yes, I have a wide selection of high-quality ingredients such as oils and perfumes that are hard to get elsewhere. Has no other local candle company offered discounts or a rewards scheme like mine? In a highly competitive industry, how can I make my business stand out from the rest?
- What can I do to make my product or service memorable for my customers? Can you tell me about the best candle and the best level of service that will keep my clients coming back for more?
Is candle making profitable?
It is possible to make money making candles, especially when you consider that candles produce $2 billion in sales in the United States alone each year. In addition to a large consumer base, this business also has a low entry barrier.
Selling candles can be profitable, especially if you buy in bulk and raise your profit margins, and this is especially true as you gain more and more customers and supporters.
Like any business, if you apply solid financial and inventory management in addition to an awareness of your target market, your candle making business is going to be as successful as feasible
How much money do you make selling candles?
Depending on your investment and profit margin, new candle enterprises can easily earn $1,000 a month. A candle’s profit margins typically range from 50% to 80%, depending on the product.
You should expect a markup of up to 400% for handmade and boutique candles, depending on the ingredients and work you put into each one.
Can I make a living selling candles?
Once you’ve made a name for yourself and a respectable internet business, selling candles can be a viable source of income. A full-time income from your new candle business can be achieved with the appropriate strategy, even if it takes some time.
A candle-making business doesn’t have to be run as an afterthought. With the right customer base and marketing skills, it may become your primary source of income.
Is it worth starting a candle business?
Candle selling may not be the best option for you if you’re searching for an easy way to make money quickly with little or no initial outlay. For those who enjoy manufacturing candles and are searching for a long-term source of income, selling candles from the comfort of your own home may be a viable option.
Starting a candle business, like anything else, is a matter of personal preference, as well as your capacity to consistently produce and sell candles on a regular basis.
Steps on How To Make Money Candle
Things You Will Be Needing
- two incense sticks
- two jars of various sizes
- a sheet of aluminum foil
- Gift cards, jewelry, or whatever you want
- a rusty antique knife or a homemade one
- a brew cup
- the sticks from a few popsicles
Then, how do you make a fortune with candles? Flip your candle over to begin. In order to keep the wick in place, there is a small metal piece at the bottom of the candle.
Pull on this to release the wick, and then cut up the candle into pieces using a knife. Running the blade down the candle and creating “candle shavings” is the easiest way to melt it quickly. This method is preferable to cutting it up into smaller pieces.
Microwave the wax for 30 seconds in a cup. You’ll need to do this for 30 seconds at a time, stirring the mixture with a popsicle stick every 30 seconds. The liquid wax should begin to appear after a while, depending on the method of cutting your wax.
Using a popsicle stick, add some liquid wax to the bottom of the glass container. Then, add your wick on top. For the time being, it should be able to hold its position.
Place a small amount of wax in the container next, taking care to keep the wick upright as you do so. Pour until you’ve reached the desired location for your valuables. It’s best to place the candle higher for someone who has a short attention span, or lower for someone who is constantly lighting candles.
Tin foil is an excellent material to use to protect valuables like jewels or cash. In order to keep the wax out of your jewelry, make sure it’s completely encased. After the initial layers of wax have cooled sufficiently to hold your foil-wrapped banknotes, drop it into the candle.
Then, coat it with wax. After your candle has cooled, you may notice dents like these. Pour a small amount of melted wax into the holes to complete the project.
Unless you produced the candle for yourself, this stage is for the recipient of the candle. Start your fire and let it burn till you find your cash. The tin foil box will become visible once the candle and wax have both burned down to a cinder.
Remove it with tweezers at this point, when the wax around it has melted. Unwrap your surprise after it has had time to cool. Which purchases could be made with the money you’ll receive? It’s possible that you’ll be able to purchase some furniture!
Places to Purchase Money Candles
Check out these cash candles if you’re looking for ideas on how to build a money candle. Money candles can be purchased at the following locations. As a starting point, let’s take a look at what they have to offer.
Etsy, Inc. is a U.S.-based e-commerce company that sells unique, handcrafted, and vintage goods. Jewelry, purses, clothing, toys, art, and craft supplies and equipment are all included in this category. They also make money candles, like these:
- GoodVibesByMegan’s Money Candle
- GambleCandle’s Money Candles
Amazon.com, Inc. is a U.S.-based global technology company. Cloud computing, digital streaming, and artificial intelligence are some of its specialties. Big Five corporations in America’s technology sector include Google, Apple, Meta, and Microsoft.
What should you do if your candle doesn’t light?
Before each fire, trim the wick of your candle by 14 inch to ensure a consistent burn quality. If the wick is too short or too long, you could blow out a burning candle. Using a lighter to extinguish the wax buildup on your wick is a good idea.
No one will know because of its shortness. Use a hairdryer to partially melt the top wax layer. Drain it till the wax is just below your wick’s sleeve.
How to remove wax from jewelry?
There’s a chance you’ll get a piece of jewelry if the candle doesn’t pay for your leather recliner. While revealing our newly purchased jewelry, wax can get on it from time to time. As a result, we’ve come up with two effective ways to get rid of wax.
- A spoon or tweezers can be used to mix the jewelry into a cup of boiling water.
- Toothpaste and a rusty old toothbrush can also be used. Rinse the jewelry after applying toothpaste on it. The toothpaste can also be used as a polishing agent.
How to prevent tunneling in your candle?
A candle’s first burn is essential. Every inch of candle girth should be burned for exactly one hour. Wax should be melted evenly over the entire candle’s surface.
A minimum of three hours of burning time is required to melt the top layer of wax on our 21-ounce candle. Too many short burns might result in candle tunneling, which is a messy problem to deal with. Because of this, the wax burns down the middle of the jar.
Are you brand-new to the world of money candles? To manufacture a money candle, there are a few basic procedures. In addition, we’ve included links to money-saving websites and answers to frequently asked questions.
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