Updated at: 21-09-2022 - By: Helen Skeates

Building a health insurance company doesn’t necessitate that you travel and chase outcomes. Freelance insurance agents work from their homes selling insurance. It’s all about connecting with people who are actually going to buy the product rather than spending time and money chasing down leads and making dozens of phone calls. So how do you market health insurance?

Do you need help selling health insurance as a licensed health insurance agent?

As an insurance agent, you may be interested in ultimate expense, mortgage protection, annuities or Medicare Supplements, but you’re not sure where to begin.

You’ve found the proper site if this is you!

The backbone of the American economy is small and medium-sized companies (SMBs). About half of all jobs, four-hundredths of personal sector payrolls, and sixty percent of recent job creation are accounted for by these workers. – With the right product and solutions, small and medium-sized businesses (SMBs) can be a lucrative market for health insurance and other forms of insurance brokers and agents.

Here are fifteen recommendations for insurance agents and brokers on how to sell and promote health insurance plans. We’ll concentrate more on selling health insurance to small and medium-sized businesses since they’re the backbone of the American economy.

How To Sell Health Insurance From Home Or AnyWhere – Top 15 Tips

Do Not Rush The Sales Method

There are many ways to sell anything. You’re more likely to lose a sale if you miss processes like persuading a prospect, recognizing their actual pain, or responding to their questions. Also keep in mind that larger businesses typically have more decision-makers and formal purchasing processes, which necessitates a more advanced sales process than smaller businesses. Be patient, yet know when and how to put the method into action.

How To Sell Health Insurance Tips? 7 Awesome Tips! - Krostrade

At the same time as they’re cultivating the kind of relationship that will lead to repeat business, “skilled sales professionals are able to determine who the prospect is in their decision-making process and advance the prospect through acceptable steps”

Focus Some Time On Your Qualified Leads

Acquire knowledge of and implement a procedure for certification therefore, you’ll be able to swiftly and easily determine the worth of qualified leads and the value of unqualified leads that could waste your time (and you theirs). In the case of a cold decision or an old customer’s recommendation, this might be used as an example. Your most qualified leads should take up 80% of your time and attention.

Perpetually Apprehend What Your Goal Is For The End Result Of The Meeting

Have you ever had a productive chat with a customer, only to realize later that you don’t know what to do next? It’s a place we’ve all found ourselves.

Sales is a succession of offers and agreements, with the final supply being an agreement to buy. It’s important to know what the expected outcome is for the contact so that you can elicit agreement and clearly articulate what the next step will be.

For starters, you might provide a 5-minute phone conversation as a means of getting in touch. The second may be a 30-minute assessment of health benefits. be aware of your objectives and draw up contracts that spell out the following stages in detail (ex: “If I send you a proposal today, are you able to examine it and make a choice by Monday?”).

Selling Health Insurance Over the Phone or at Home

Make “Yes” the Logical and Emotional Option

Art and science are intertwined in the art and science of marketing. The majority of your time should be spent establishing a connection with your prospect, listening to learn about their needs, and coming up with a solution that addresses those needs. The world “yes” becomes the reasonable option after you develop actual relationships and solve the issues of your prospects.

Do Not Be Scared Of “No”

The word “no” terrifies many salespeople. However, if you’ve done your homework and heard the conclusion (yes or no), it’s possible that this is a fair concern. The deal is done if you get a resounding “yes.” If you get a no, that person is no longer in your sales pipeline because they are no longer qualified. Never be afraid of a no, but do your best to figure out what made them decide not to buy. Don’t ignore recent leads unless you’ve been officially instructed to do so. Decision-makers and business budgets change as the economy shifts.

Perceive The Prospect’s True Pain

For the first time, you’re presented with a potential that sounds like it’s ready to quote. It’s reasonable to assume that this customer will be an easy sell! This enticement is real, and you should not fall for it. Learn about the prospective client’s position and motivations as well as the obstacles they face and the successes they hope to achieve so you can better serve them.

Build Real Relationships… However, Do Not Push It

Insurance marketing is all about developing relationships. genuine friendships are what really matter here. Assist the company’s aims by providing solutions to their problems and introducing fresh ideas that will help their organization grow.

Become a better conversationalist. Take notes about the prospect’s past (personally and professionally) and ask a lot of questions. Avoid asking irrelevant or generic questions. Bottom line is to be yourself, not a marketing persona.

Listen More Than Talking

All sales professionals are required to speak at some point, but resist the temptation to talk too much about yourself or the product/solution you are selling. Firstly, you risk talking about something they have no interest in (and therefore missing an opportunity to speak about the solution that actually addresses their problem), and secondly, you risk coming across as a “know-it-all” or speaking above the prospect in the conversation. It’s typically a delicate tango. just don’t forget to give yourself some leeway. Stop if you find yourself talking too much. and then ask a couple of follow-up questions to get the conversation back on track with the potential customer.

Do Not Execute or Over Script

It’s easy to automate your first few calls while you’re just getting started. However, practicing or adhering to a strict script can lead to a robotic sounding performance. Attention to detail and the ability to think on your feet are critical skills for a marketer. As opposed to scripting your presentation or rehearsing, be a professional in what you’re pitching, understand what the expected outcome is for every touch, and focus on listening for the issue they’re trying to address.

Look For A Mentor and Ask For Feedback

Whether you’re a first-time health insurance agent or a seasoned veteran, you can always do better. periodically solicit the opinions of others For example, enlist the assistance of insurance agents you know in your efforts to learn the ropes of the business. See if you can learn from them about how they handle frequent obstacles you face, or how to better structure your leads and sales pipeline to save money.

Do some networking and/or look for a mentor in the insurance industry if you are a one-man operation.

Shift From Marketer To Advisor or Consultant

Taking a break from “simply selling” and shifting into the position of an advisor will help you achieve more success in sales. In the end, how can you know what health benefits to promote until you know your customers’ needs?

Make The Right Offer

Make the proper amount of supplies at the right moment. Your first point of contact with customers could be a five-minute phone call. A 30-minute personal health benefits evaluation, for example, could serve as the second sale. A meeting to discuss a proposal could also serve as the third sales or offer. Keep in mind the end purpose of the meeting at all times. As you can see, the sale or offer is not final until the end of the purchasing process, and the chronological order is critical.

Be Open and Honest

When individuals buy something that they can’t see or hold in their hands, it’s an example of integrity.

Set Goals and Deadlines

Your objectives should be well defined. This week, how many appointments are you going to make? How many years old are you? How many of these appointments will result in a sale? Your goals should be attainable. The goal should not be 100 percent sales, but rather 100 percent growth in sales. Progressive goals are more attainable and allow for achievement, making them more likely to be met. Don’t let your objectives remain undefined. To say “I can raise sales by 100%” isn’t sufficient. Instead, set a deadline for the group. “I’m capable of increasing sales by a factor of 100 every month.”

Stay Connected To Previous Leads

The same strategy should be applied to existing customers as it is to new ones. New health reform developments and your stated contribution can help you reopen a previously closed door. Why? Budgets are revised, the economy shifts, and policymakers are affected.

Change. Even if you receive a no, make sure to stay in touch unless otherwise instructed.

Give each piece of information its own value, and generate Multiple Touches in a variety of unique ways.

Get to know your customers and give value to each one. Instead of discussing the product, focus on the benefits. Don’t give the response before the question is asked.

How many strokes will it take to get it right? Analysis reveals that it takes a lot of tries to get a prospect to open their mind… Seven, eight, nine, or more are all possibilities. A lot more touches are required than you believe. As well as employing a variety of methods, such as phone and email communications, bulk SMS, and in-person meetings. This article’s strategies all revolve on (point to) one thing: Check back in. The following paragraph should be read slowly and methodically.

Finally, here are some pointers for selling health insurance from anyplace, including your own home…

SMBs have a strong need for educational reach and rely on trusted colleagues, friends, vendors, and consultants to help them make critical business decisions, according to these guidelines. You, as their broker or agent, can use the methods listed above to help you discover solutions to their problems rather than just advertise them. Changes in health reform, reporting, compliance, insurance, and best practices may make you their go-to guy.

How To Sell Health Insurance? 7 Awesome Tips For You To Follow! - Krostrade

5 Tips To Sell Insurance Over The Phone

Want to increase the sales of your insurance agency? Then you’ll need to start contacting potential clients. One of the best ways to sell insurance from the comfort of your own home or business is through cold and warm calls. All types of insurance, such as health, car, and life, can be sold in this manner.

If you aren’t making phone calls to potential clients and asking about their insurance needs, you will never develop your insurance agency. However, the weight of the phone can cause you to freeze rather than dial. After you’ve made a few calls, you’ll be able to talk to strangers about your insurance policies with ease.

We’re not going to delve into the nitty-gritty of how to sell life, property, or any other sort of insurance, but if you’re looking for some advice on how to get started selling insurance over the phone, or how to improve your phone sales game, then this blog is for you!


Tip #1 – Build Rapport With Your Prospect Before You Ask for the Sale

Many insurance agents believe that selling insurance over the phone is all about creating a list of amazing insurance sales methods, and then calling a list of insurance prospects and hope that they are ready to buy when you call them.

It’s not that simple, is it? You’re going to get a lot of weird looks from your potential customers when you randomly contact them on the phone. Prior to making a sales pitch to a potential customer, you need to create trust.

Before making contact, it’s a good idea to reach out via email or postal mail to get the prospects’ attention. The proliferation of QR codes in society has led to an increase in physical mail, but we’ll get into that in a future marketing blog. [email protected] is here to help if you need advice on how to warm up and nurture insurance leads.

Quite a few of the people you speak with will not be in the market to make a purchase at this time. It’s up to you to persuade them to buy your insurance or set up a follow-up call to keep the conversation going until they’re ready to do so.

When you ask for an appointment or a quote, you have a far better chance of getting a yes from your prospects if you’ve built a relationship with them before asking for the sale.

Tip #2 – Cross Selling and Up Selling Insurance

It’s a great strategy for insurance sales if you can sell more insurance products to current clients. A new customer is a lot more difficult to get than an existing one. Cross-selling refers to the sale of a new insurance policy to an existing customer. Upselling refers to the practice of providing a current customer with additional insurance coverage, such as for a second vehicle. Cross-selling and up-selling insurance policies over the phone are two proven ways to make money.

Having a history together makes it easier to reestablish the rapport we discussed in step one. Instead of cold calling a total stranger, selling to an existing customer is more personal because you are already familiar with the person and their company. Because it will be less intimidating than a traditional cold call, you will have more confidence in your ability to close the sale.

Tip #3 – Give Away a Free Gift if They Take Action

Let’s take a look at a slightly different approach to warming up cold call prospects!

To qualify for an insurance lead, a potential customer must fill out your insurance lead generation form with their name and e-mail address. When selling insurance over the phone, this will expedite the appointment booking process.

Offering a freebie is a great way to attract people to fill out a lead generation form. A free insurance guide (such as this one) or an insurance report and premium estimate are two options for this kind of present. The more original you can be, the better off you’ll be. [email protected] can provide you with a free list of 42 lead generation ideas.

Insurance salespeople will find it easier to sell insurance over the phone thanks to this sales approach, which helps insurance buyers see your offer as more valuable. In this way it will be much easier to seal the business because your prospect will already be intrigued when you call on them.

Tip #4 – Use the Magic Words, “I Have a Question for You”

This is an open-ended inquiry. When making cold calls to potential customers, how often do you enquire whether they have time to speak with you? It’s even better if you disclose that your call is unexpected for your prospect and give them the option to either hang up or listen to your 30-second pitch. Your prospect’s time is valuable, and you should demonstrate your appreciation by asking thoughtful questions.

When selling insurance over the phone, the magic phrase “I have a question for you” can help you avoid getting hung up on. When you give your prospect the power to decide whether or not to make the call, you’re making them the hero.

Tip #5 – Use the Right Insurance Agency Sales Tools

In order to have a successful insurance sales plan, you must employ the appropriate tools. Your insurance agency’s general management will necessitate the use of an Agency Management System (AMS). If you want to track your sales efforts, manage your data internally and externally, manage your team’s daily to-do list, as well as handle all communication in and out of your insurance agency, you’ll need an insurance agency CRM software.

Bonus Tips – Thanks for your time & I’ll follow up with a calendar invite for next week.

First and foremost, be sure to express your gratitude. The tone of thankfulness is all but lost in customer service these days unless it is ingrained into the company’s ethos and training. Remember that a sincere thank you for your time can go a long way in making someone feel appreciated.

As a bonus tip, always try to set up the following call while you are on the phone with your client. Post-call email is essential, but don’t use it as a tool to book the next meeting. Your chances of receiving that meeting decrease significantly. While you’re talking to them, take advantage of the momentum and secure the next step.

InsuredMine – The #1 Insurance CRM.

In order to be successful at selling insurance on-the-phone, you must first learn what it takes and then select the correct insurance software. To get the best Insurance CRM, you don’t have to go far at all! As a supplement to your AMS, we are excellent (Agency Management System). InsuredMine includes all the tools you’ll need to start and run a successful insurance firm. To get started with InsuredMine for free or schedule a personal demo, click one of the options below.

7 Types of Health Insurance Policies in India

1. Individual Health Insurance

Your spouse, children, and parents can all be covered under an Individual Health Insurance coverage. This kind of insurance covers your hospitalization, surgery, room and board, daycare operations, and more if you are hospitalized due to an illness or injury.

An Individual Sum Insured will be established for each member of the Individual Health Insurance plan. An Individual health insurance policy with an amount insured of Rs.3 lakhs will cover your spouse, two of your children, as well as yourself. Despite the fact that it raises the premium.

If you are between the ages of 18 and 70, you are eligible to purchase this insurance product. Buying an Unique Policy is the greatest way to ensure that everyone of your family members has their own individual sum-insured limit.

2. Family Floater Health Insurance

Family Floater Health Insurance is the best option if you are looking for an affordable health insurance policy for your entire family.

It’s possible to get family health insurance policies that cover all of your loved ones under one policy. The premiums for a Family Floater Health Insurance Plan are cheaper than those for Individual Health Insurance policies. You, your spouse, your children, and your parents can all be covered by this policy.

People over the age of 60 should not be included in your family. As a result of their higher risk of disease, the premiums they pay will rise.

A family floater policy should be purchased if you or one of your family members is under the age of 60.

3. Group Health Insurance

Group health insurance is meant to cover a number of people who are employed by the same company. You should obtain these plans for your employees, whether you run a small business or a large corporation. It’s a perk that’s given to the workers. If you’re an employer, you may purchase this cover to help keep your employees happier and more productive.

The price for a group health insurance plan is very affordable. If the protected amount is exhausted, some insurance providers allow the insured amount to be refilled an unlimited number of times. A Group Health Insurance Plan provides coverage for hospitalization due to an accident, illness, critical illness, psychiatric illness, and maternity, among other benefits.

Employers who purchase a group health insurance policy benefit both their employees and the reputation of their organization. Employees are only protected for the duration of their employment with your organization.

4. Senior Citizens Health Insurance

Elderly adults who are over the age of 60 are eligible for the Senior Citizen Health Insurance Plan, which is a type of health insurance policy. This policy is an excellent alternative if your parents or grandparents are over the age of 60.

As a senior citizen, you will be covered for the costs of prescription drugs, hospitalization due to an accident or illness, as well as treatment both before and after your hospital stay. Psychiatric and Domiciliary Hospitalization benefits are also included in this package.

For example, “Zone Upgrade” add-ons help to keep up with the rising cost of treatment in different cities. In addition, you have the option of purchasing AYUSH (alternative medicine) coverage.

Some insurance companies may require a full physical examination before selling a policy to a senior citizen. There is now a lifelong renewal option for the 70-year-old admission limit. In addition, because seniors are more likely to fall ill, these plans tend to be more expensive.

5 Tips to Selling Health Insurance in 2020 - Word & Brown Broker Blog | Word & Brown General Agency

5. Maternity Health Insurance

Adding maternity coverage to a standard health insurance plan is possible. Prenatal, delivery, and postpartum expenditures are all taken care of.

Newlyweds and families hoping to start a family in the near future may consider purchasing this policy. Medically necessary cesarean sections are covered, as well as childbirth and the first 90 days of a baby’s life. A two-year waiting period is required for Maternity Cover.

6. Critical Illness Insurance

The prevalence of diseases caused by poor lifestyle choices is on the rise. Insurance firms have responded to this need by providing the Critical Illness Policy.

Health insurance specifically tailored to the needs of middle-class families includes coverage for the following conditions:

  • Cancer
  • Stroke
  • Failure of the Kidneys
  • Paralysis
  • Assistive Devices for the Heart
  • My first coronary
  • Hypertension of the pulmonary artery
  • Myelodysplastic Syndrome
  • Surgery for Aorta Grafts

The cost of medical care for patients suffering from these disorders is prohibitive. If you are diagnosed with a critical illness, the Critical Illness Plan will pay you a predetermined sum regardless of how much treatment costs in the end.

Buying a Critical Illness Policy is the best decision you can make because it will not affect your finances in any way. Lifetime renewable coverage is available. If you have the Critical Condition Policy, you should be able to make it through the first 30 days after receiving a diagnosis of the illness without complications.

If you have a family history of certain diseases, you might consider purchasing this policy. Another benefit of a Critical Illness Policy is that it covers the costs of medical care and hospitalization in addition to the lump sum payment itself. The complimentary health checks are also available to you.

If a claim is submitted, the Sum Insured will be released in a single payment. The policy expires once the insured amount has been paid out.

Digit’s Health Insurance coverage includes an additional 25 percent of the Sum Insured for hospitalization due to a critical illness.

7. Top-Up Health Insurance

If you need more coverage, you can purchase a “top-up” policy. There’s a “Deductible Clause” attached to these programs, however. This means that in the event that you file a claim for compensation, you can expect to be reimbursed in excess of the policy’s stated limit.

This means that you will be responsible for any claim that is less than Rs.3 lakhs in the case of a 15-lakh policy with a Rs.3 lakh deductible. The insurer will cover the remaining balance.

So, if you’re looking for more coverage than what’s provided by your current health insurance, this can be a good option for you.

The insurance provider provides a Daily Cash Allowance as part of the Health Insurance Plans. Hospitalization costs are not included in these daily expenses, which are paid for 30 to 45 days.

Consequently, the number of insurance companies and their products grew as the need for health insurance plans expanded. A medical insurance policy is highly recommended due to rising medical costs.

Why is having a Health Insurance so Important?

Most likely, you’ve read or heard a lot about how important it is to get health insurance early in life. An early health insurance plan is advantageous since it eliminates the waiting period at a time when you are less likely to get sick, and it allows you to grow the sum insured over time.

There are other things to keep in mind while purchasing health insurance, such as:

  • Your mind is at ease.
  • Because the insurance company covers the costs, you will have access to better medical facilities.
  • You can save money if your work provides you with group health insurance.
  • Annual physicals are sometimes included in the premiums of some health insurance plans.
  • It’s a safety net you can fall back on in times of need. Even though you’ll have to shell out extra cash, the assistance you acquire will far outweigh any costs.
  • Section 80D of the Income Tax Code provides a tax break for people who purchase health insurance policies.

Quick tips to check before you finalize your Health Insurance Plan

It might be difficult to select a health insurance plan that meets your needs when there are so many providers to choose from. There are several things to keep in mind when deciding on an insurance plan, however.

  • Be sure of the amount of insurance you’ve purchased. Consider if you or your family will be able to make do with it.
  • Set the proper amount of insurance coverage for your parents.
  • Opt for a service with the shortest amount of time between visits to the doctor’s office.
  • Make sure to check the maximum renewal age.
  • Select a health insurance company based on its ability to quickly resolve claims.
  • Choose a health insurance provider that has the most hospitals in its network.


How do you pitch a health insurance product?

Make a solid first impression by speaking directly to your target audience’s needs and concerns. Make an effort to alleviate their suffering: These are the most typical worries and queries that people with insurance have. It could contain everything from the cost of the policy to the number of claims.

Why do insurance agents quit?

Due to a lack of sales, several agents leave their jobs. There is only one way to alter this: learn how to acquire more and better leads, and then follow up on those leads! People use the internet to conduct research. As long as they get an answer, it doesn’t matter who answers their query.

How do you convince customers for insurance?

There are seven ways to get the customer to buy your product.

  1. Do not rely on scripts; instead, present yourself as you normally would.
  2. Ask about the well-being of your customers.
  3. When conversing with a customer, use their name.
  4. Make the case that your products are superior than those of your rivals.
  5. Make it a point to keep bringing up new topics of conversation.
  6. Identify the customer’s favorable traits.
  7. Act on your feelings.

How would your idea make insurance more interesting?

Addition of new communication channels for policy queries and claims. Using less insurance jargon in documentation and conversation. Providing a wide variety of experiences (human and artificial intelligence, physical and virtual, direct and agent-based).

What are the steps involved in selling insurance product?

Sales and Marketing of Insurance

  • Prospecting.
  • Preparation.
  • Presentation and Outreach.
  • Defend Yourself.
  • Close.

How do you talk to life insurance clients?

Make Use of Specifics. Don’t just spout off a bunch of stats and numbers to your client. Life insurance policies can aid people in various situations. Explain this to them. Inquiring about a woman’s plans in the event of her husband’s death or the financial stability of her family is appropriate.

Why do most insurance agents fail?

Secondarily, agents stopped selling insurance because they couldn’t afford to do so. As a secondary cause of failure in selling insurance, agents often ran out of customers to pitch. There was a third reason why the agency was not a suitable match. Finally, there were personal problems.

Is insurance a good career path?

Insurance sales is a fantastic job choice for persons who are making the move to a new career after a significant life change because the entry barriers are minimal. After passing the state licensure exam, you can begin selling insurance in a matter of weeks or months.

How much commission do insurance agents get?

Depending on the sort of insurance policy that is available on the insurer’s website, insurance agents are paid a commission. There is a maximum commission of approximately 25% for the first year, which is reduced to approximately 5% after the fourth year.