What Is Insurance Retention? Everything You Need to Know

Helen Skeates
Helen Skeates
8 min read

But if you are looking at the declaration page of the policy, this can get more specific. Perhaps, you have a cyber liability, errors, and omissions, or directors and officers liability policy, then you might have seen this already. Usually, the dollar amount will follow this. The carrier stated there refers to SIR or self-insured retention.

More detail, however, is available on the policy’s declaration page. If you have an insurance covering cyber liability, errors and omissions, or D&O risks, you may have previously seen this. The monetary value typically follows this. The insurance company’s reference to SIR (self-insured retention) is clear.

What Is Retention In Insurance?

There is usually wording in insurance plans that specifies the policyholder’s required minimum payment toward a claim before the insurer begins paying anything. After this predetermined amount of damages has been incurred, the insurance company will begin making payments. The retention insurance acts as a down payment to reduce carelessness and instill confidence in the service provider.

Staying In Front of Your Customers: 9 Strategies to Increase Insurance Agency Retention - NIP Group

Depending on the specifics of the situation and the conditions of the contract, the term “loss retention” may suggest that the holder is responsible for everything that goes wrong. To sum up, consider the verb: how much of the risk will the claimant bear?

3 Reasons Why Do Policyholders Need To Pay Retention

The concept of insurance retention has been explained to you. As was mentioned before, the stakes are high. However, this is not the only justification for paying retention. Since this may not be immediately clear, we will go over it in more detail below.

#1. This is deterrent

Maintaining a portion of your insurance premiums in-house shows that you have skin in the game. In the event that an error is being made, you will be held partially responsible. This is an insurance industry strategy meant to encourage people to take responsibility for their own actions. For this reason, insurers can now accept business from a wider range of organizations.

#2. Retention makes insurance cheaper

Settlements can come at a high financial cost. Whether or not they end up paying out on claims, insurance companies have to spend time and money investigating them.

Before insurance companies will take any action regarding a claim, they will use the retention amount as a benchmark. Without it, even a very minor claim might cause insurance costs across the board to rise.

#3. A tool used to control cost

Premiums go down if the retention amount goes up and up if the premiums are indexed to inflation. This strikes a balance between the premiums that businesses will charge insurance providers and the profits they will earn from bearing that risk. It’s in your best interest to be aware of how long an insurer has to pay a claim.

How Important Is Insurance Retention?

There has been no significant change in the insurance industry. Due to the immobility of the market, brands can only expand by stealing market share from competitors while simultaneously trying to hold on to as many of their current customers as possible. Numerous options exist for the brands to increase their rate of customer retention. This can begin with the purchase itself. Each and every contact with a customer and the culmination of every renewal activity can be part of this ongoing process.

A proven way to boost customer retention - that insurance companies often overlook - Riverside

Retention Vs. Deductible

Almost everyone has heard of a deductible when discussing insurance. You should be aware of the rationale behind insurance policies having deductibles, as this is the amount you will be responsible for paying after submitting a claim. Once the deductible has been met, coverage will begin and the remainder of your payment will be handled in accordance with the terms of your policy.

To put it another way, when we talk about insurance retention, we’re talking about the same thing. Put simply, it’s the sum you’ll have to set up for your own compensation or retention. It’s common practice to interchange those two terms in conversation. However, there is a slight distinction between the two terms.

Retention is technically the first payment made. This must be paid to the insurance company before they will begin providing benefits. However, if your insurance plan has a deductible, you will be responsible for the entire payout. In that case, your deductible amount will be billed to you.

So, while the insurance company will be reimbursed for the deductible, you will be responsible for paying the insurance retention out of pocket. To better comprehend your insurance policy, my friends, I recommend reading what insurance firms don’t want you to know.

Despite the fact that most businesses still imply “insurance retention,” they often use the term “deductible” since more people understand it. If you have health insurance, for instance, your deductible may need to be met before the insurance company begins paying any benefits. Any such payment would be considered retention rather than deductible.

What Are Examples of Risk Retention?

Most often, deductibles are how you’ll encounter a loss retention definition in practice. A automobile rear-ends a driver who has stopped at a light. The driver files a claim for the $3,000 needed to fix the damage. If the facts back up the claim, the insurance company will pay out $3,000 to the driver, with the customer responsible for the remaining $500 after the deductible is met.

In this case, the driver assumes the risk, which is reflected in the retention insurance. If we use the $2,500 as an example of the risk assumed by the insurer, then we can say that this policy meets the criteria for transfer insurance. In most cases, the deductible will be paid to the insurer after the claim has been settled.

More Risk Retention Examples

Whereas deductibles reimburse the insurance company after a claim has already been paid (hence the “post facto” nature of the loss retention definition), other cases show that the insurance company can be compensated before taking any action (hence the “pre-action” nature of the retention definition). A self-insured retention (SIR) amount, for instance, may be required by a homeowner’s insurance as part of the liability protection it provides.

In the event of a visitor’s injury on the property, the owner will be responsible for paying all related legal and indemnification costs until the SIR cap is reached. At that point, the insurer will begin to take action.

If a friend of your child’s were to come over and tumble down the stairs, fracturing their collar bone, the owner might be responsible for paying $25,000 in legal fees and/or medical bills before the insurer even looks at the $200,000 liability policy claim.

3 Ways to Boost Insurance Customer Retention | Salesforce

It’s A Wrap!

In case you were wondering, insurance retention is the explanation for your earlier inquiry. You have no doubt realized that this results in lower insurance premiums for everyone. As a result, if you opt to enhance your insurance retention, your premium will go down. Insurance companies save money when policyholders pay a larger percentage of medical costs.

Insurance premium discounts as a result. Because of this, the total cost of insurance will also go down. Rather than passing the cost of a claim to your insurer, it makes logical to cover any amounts that fall below the policy’s retention level. Even so, insurance is highly recommended; I’m assuming you already understand the many reasons why insurance might bring about a sense of relief.

Helen Skeates

Helen Skeates

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