What Is The First Thing You Should Do To Become A Mattress Maker

Helen Skeates
Helen Skeates
32 min read

To become a mattress maker, the first step is to gain experience in the field. Making mattresses, like many other types of businesses, calls for specialized knowledge and abilities that can only be gained through actual practice. In this piece, we’ll go into greater detail about the mattress-making process so you can see if it’s right for you.

You could be forgiven for thinking that a mattress company’s sole concern is locating retail outlets. You’re interested in the finer points of the processes as well. Without further ado, here is why it is important to have experience.

What Is The First Thing You Should Do To Become A Mattress Maker Successfully?

Gather enough experience

What should one do first if they want to enter the field of mattress making? There is only one correct answer, and that is to gain experience in the field. Making a good mattress is not a skill that can be mastered in a matter of weeks or months. Years of experience in the field will help you confidently face any obstacles you may face.

But how does one go about amassing such a body of work? The first stepping stone toward a career as a bed maker may be your chosen major. However, if you only have a high school diploma or GED, you can still enter the field.

A high school diploma, an associate’s degree, or a bachelor’s degree are all good starting points, but work experience is also valuable. A job in the hospitality industry, or any job that allows you to be around beds, is preferable, though it is not required. You can find direct employment in a mattress manufacturing facility or store.

Best Custom-Made Mattress of 2023 | Sleep Foundation

How Is Mattress Manufactured?


Knowing the process by which mattresses are produced will provide you with a glimpse of what goes into their creation. In most cases, your factory will only be responsible for producing the insulator and cushion layers, while the innerspring will be outsourced. Once you have the form and vibe you want, you can either start working on the cover art or do both at the same time.


The finishing process is a challenging part of making a mattress. To put it all together, you’ll need high-quality machines operated by trained professionals. Years of practice are required to perfect the timing and techniques.


Last but not least, always evaluate the quality of your bed. If you’re just starting out, the only way to differentiate yourself from the pack is to offer something truly remarkable to customers. After receiving the innerspring, but before completing the bed and shipping it, quality control checks should be performed.

Is It Profitable To Sell A Mattress?

It’s a lucrative business if you don’t want to make mattresses but do want to sell them. Why? Because in the long run, every bed will need to be replaced.

It’s the kind of thing that will always have buyers. The investment required to sell mattresses is also low for a number of reasons. You won’t have to shell out for an expensive rental or keep extra beds around.

Because of the size of the company, they will be able to buy in bulk and take advantage of volume discounts. Also, unlike when selling products like home appliances and electronics, you won’t need to spend a fortune on things like operation, transportation, and service. Even if your business is selling mattresses, you should still get lots of training and make extensive preparations.

Who Is The Largest Mattress Manufacturer?

Did you know that several American companies made it into the top 10 list of mattress producers worldwide? Kingsdown, Leggett & Platt, Sealy, Serta, Simmons, Sleep Number Corporation, Southerland, Spring Air, and Tempur Sealy are just some of the names on that list. The names Sealy, Serta, Simmons, and Tempur Sealy need to be discussed.

The Sealy Corporation was founded in 1881 and has called North Carolina home ever since. Although the company’s roots are in cotton-filled mattresses, it now also sells mattresses made with innersprings and other materials. Another well-known company that makes products in North Carolina is Serta, which is known for making mattresses that address common sleep problems.

Simmons Bedding Company LLC is the largest manufacturer in North America. Its current headquarters are in Atlanta, but the company was founded in 1870. But Tempur Sealy International, Inc., with its undeniably ubiquitous brands like Tempur and Tempurpedic, is the industry’s top dog.

20 Steps to Starting a Mattress Wholesale & Retail Business

1. Understand the Industry

Those in the mattress wholesale and retail sector of the bed and mattress industry primarily deal in the retail sale of mattresses, box springs, cots, bedding, pillows, and waterbeds. Department stores and online furniture retailers are not included in this sector. Sales of convertible furniture such as futons, daybeds, and sleep sofas are excluded from the industry’s total revenue.

Based on data collected over a five-year period, IBISWORLD concludes that the Bed & Mattress Stores industry in the United States has been stable. The report demonstrates that the market share of retailers generally follows the population and varies slightly due to tourist activity.

Over 90% of this sector’s customers are individuals, so businesses in this sector tend to cluster in densely populated areas. The West, the Southeast, and the Middle Atlantic have the most business establishments overall.

The highest concentration of businesses in this sector is to be found in the Southeast, which makes sense given the industry’s reliance on residential customers. There are more people (30.5%) and businesses (31%) located there than anywhere else in the country.

Over the five years prior to 2017, the market share of bed and mattress specialty shops grew dramatically. Households are the primary target audience for industry operators, and the subsequent uptick in the residential market following the recession resulted in a significant increase in the industry’s clientele.

Mattress sales increased during the period as more people were furnishing their homes or switching to new ones. There has been a decrease in the unemployment rate, and personal income has increased overall. Revenue is projected to increase over the next five years, albeit at a slower rate than in recent years.

Most countries’ economies rely heavily on the Bed & Mattress Stores industry. There are over 15,525 registered and licensed Bed & Mattress Stores in the United States, bringing in a total annual revenue of over $15 billion, according to industry statistics.

Over 85,894 people have a job thanks to this sector. The market for bed and mattress stores is expected to expand by 5.6% every year. As long as people are concerned about getting a good night’s sleep, the wholesale and retail mattress industry will thrive.

Even though it may seem like the market is already full, there is plenty of space for ambitious business owners to get started. The lucrative nature of the wholesale and retail mattress industry, as well as its perceived ease of entry and management with a low initial investment, may entice would-be business owners to try their hand at it on their own.

Mattress wholesale and retail is a lucrative industry, and you can enter it in a number of ways: from a single storefront like a mom-and-pop operation to a chain with locations in major metropolitan areas across the United States.

2. Conduct Market Research and Feasibility Studies

  • A Look at the Numbers (and Minds)

Since people of all sexes and ages use mattresses, the demographics of the mattress wholesale and retail industries are representative of the general population. The truth is that there is a diverse pool of potential buyers for mattresses.

Essentially, you need to reach out to everyone in the area who has disposable income and can afford a mattress, rather than focusing on a select demographic.

If you’re considering venturing into the wholesale and retail mattress industry on your own, your customer base should reflect the entire country. Everyone over the age of 18 in the area where your mattress wholesale and retail business will be located, including corporate executives, hospitals, hotels, and hostels.

3. Decide Which Niche to Concentrate On

It’s vital to note that the wholesale and retail mattress industry has no established specialty. When it comes to mattresses, most retailers offer a wide selection of sizes, types, and brands to appeal to shoppers’ varying needs and preferences.

It’s worth noting, though, that some mattress distributors and retailers might choose to focus on all or some of the following;

  • mattresses that are queen size
  • Queen-sized beds and larger
  • Sleeping on a king-sized bed
  • Alternative Beds, Mattresses, and Bedding
The Level of Competition in the Industry

You can expect to compete with not only other mattress and bed wholesale and retail stores in your area, but also with manufacturers of mattresses and beds who also have showrooms.

The truth is that it doesn’t matter how fierce the competition is in a given market; what matters is that you’ve done your homework and are branding and promoting your products or business effectively. You should know what sizes and brands of mattresses are popular in your area of business and how to get your products in front of the people who are likely to buy them.

In addition, many retail and wholesale mattress outlets can be found in different cities across the country. So, if you want to sell mattresses wholesale or retail in the US, you should be prepared for more competition.

4. Know Your Major Competitors in the Industry

There will always be some companies or products that stand out from the crowd in terms of sales or popularity among consumers. Some of these brands have been around for quite some time, while others stand out for their exceptional customer service.

The following are some of the most successful mattress wholesale and retail chains in the USA and around the world:

  • Mattress Distributors in North Charleston SC
  • American Freight Mattress and Furniture
  • Little Falls Mattress Company
  • Mattress Firm American Oswego
  • Mattress America – East Merrillville
  • Online Mattress Store
  • Highway 70 Mattress Warehouse in Garner
  • The Founders of the Mattress Industry
  • Furniture Value City
  • HomePlus by Conn’s
  • Mattresses by Sleep Number® On Sale
  • Saatva, A Business
  • Affordable Mattress Shop
  • Mattress Gateway
  • Furniture Distributors Online
  • Mattress and Furnishings by Da Kine
  • Memory Foam by Loom & Leaf
  • Mattress Solay Hybrid
Economic Analysis

Getting the economic analysis right and making a concerted effort to adopt best practices in the industry you choose to build a business in are crucial to a successful launch and maximum profits.

The retail and wholesale mattress industry is not Green, as evidenced by the abundance of both types of stores one encounters when searching for a new bed. You should conduct a thorough market survey and costing of what it takes to rent a store and the amount needed to stock your store with varieties of mattresses from different brands, as well as the cost to successfully run the business, when drawing up your economic analysis.

Why Your New Mattress Feels Different Than in Store | Texas Mattress Makers

Additionally, if you’re thinking about opening a wholesale and retail mattress business, you shouldn’t just focus on the overhead involved in renting a store and purchasing a wide selection of mattresses from different manufacturers. Having a large customer base is one of the most reliable ways to increase your company’s bottom line.

5. Decide Whether to Buy a Franchise or Start from Scratch

Because franchises only allow you to sell that particular brand’s products, you’ll have to create your own wholesale and retail mattress business from the ground up. In addition, unlike other small businesses that necessitate extensive preparation prior to launch, opening a mattress wholesale and retail business from scratch is relatively less stressful.

If you want to succeed in the wholesale and retail mattress business, your top priorities should be to locate a storefront near a busy thoroughfare or in a densely populated retail and residential area, and to promote your wares using every available medium, but especially the web.

It is important to remember that the majority of the large and prosperous mattress wholesale and retail stores around today got their starts from nothing and built a solid business brand from the ground up. To succeed in business requires commitment, hard work, and a strong will to succeed.

6. Know the Possible Threats and Challenges You Will Face

Established mattress wholesale and retail stores, and even mattress manufacturers, are also into retailing via their showroom, making it difficult to break into the mattress wholesale and retail business today. To overcome this difficulty, you must establish your own market.

You also need to be aware of the risks posed by an economic downturn, as businesses like mattress wholesale and retail establishments have historically had a hard time holding on to their existing customers and attracting new ones when times were tough.

The expansion of your mattress wholesale and retail business can be stunted by unfavorable government policies as well. To overcome these obstacles, your only option is to maintain an optimistic outlook and hope for the best.

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

The potential for expansion of a prospective mattress wholesale and retail company hinges on the company’s legal structure. The legal structure of your mattress wholesale and retail business can be a general partnership, an LLC (also known as a “limited liability company”), or a sole proprietorship.

Normally, a sole proprietorship would have been the best choice for a wholesale and retail mattress store of modest size, operating in a relatively uncrowded local market with a single storefront.

In fact, sole proprietorship is not an option if you plan to expand your business via franchising and open a number of mattress wholesale and retail locations across the United States of America and possibly other countries around the world. Your needs can be met with either a Limited Liability Company (LLC) or a general partnership.

By forming an LLC, you can shield yourself from lawsuits. If the business fails, you will only lose the money you put into the limited liability company. For one-person businesses and general partnerships, this is not the case. Limited liability companies (LLCs) are less bureaucratic than corporations because they don’t have to hold annual shareholder meetings or have a board of directors.

Limiting your personal liability, making it simple to transfer your business to new owners, meeting the expectations of investors, and minimizing your tax burden are all important considerations when deciding what kind of legal entity to use for your wholesale and retail mattress business.

A limited liability company is the best choice if you want to sell franchises and open chains of mattress wholesale and retail stores across the United States of America, and if you take the time to carefully consider the various legal entities available to you for this purpose.

Beginning as an LLC gives you the flexibility to switch to either a “C” or “S” corporation in the future, which is especially useful if you plan on taking your company public.

You can expand your mattress business and better compete with industry giants by converting to either a “C” or “S” corporation, which will allow you to attract investment from venture capital firms, maintain a tax structure that is more favorable to your business, and facilitate the sale or transfer of shares.

8. Choose a Catchy Business Name

If you want your business to succeed, the name you choose is crucial. Customers will form their first impressions of your company based on the name you choose. Here are a few ideas for a catchy mattress wholesale and retail business name to get you started.

  • Sleep On A Dream, Inc.
  • L’Mon Mattress Retailers, LLC
  • Luxury Mattress Distributor & Retail Outlet, Inc.
  • Mattress Distributor & Retailer Rowland Hawkins
  • The Cloud Nine Mattress Company, a Wholesaler and Retailer, Inc.
  • Mattress Distributor Ben Gray & Sons, Inc.
  • The Corner Mattress Company, Inc.
  • Mattress Shop Where Sweet Dreams Are Sold
  • The Holloway Mattress Company Wholesale & Retail.
  • Mattress Distributors, Inc., Helen Jonson.

9. Discuss with an Agent to Know the Best Insurance Policies for You

You can’t run a business in the United States or most other countries without purchasing the mandatory minimum coverages specified by the industry in which you plan to engage. As a result, you should allocate funds for insurance and possibly seek the advice of an insurance broker to help you select the most suitable insurance policies for your mattress firm.

If you want to open a wholesale and retail mattress business in the United States of America, you should consider the following insurance policies.

  • Consequential Coverage
  • Insurance for medical care
  • Responsibility coverage
  • Compensation for Employees
  • Disability insurance for fixed costs
  • The Group Business Owners Policy
  • Insurance against late payments

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

It is possible to start a wholesale and retail mattress business without ever needing to register a trademark or intellectual property protection. Because of how the company operates, you won’t need to worry about legal action being taken against you for infringement of your intellectual property.

Filing for intellectual property protection is unnecessary if all you want to do is safeguard your company’s logo and any other documents, software, or even jingles and media production concepts that you’ve created. Filing an application with the USPTO is the first step toward getting your trademark registered. As required by USPTO, your trademark will be reviewed by attorneys before being given final approval.

11. Get the Necessary Professional Certification

No formal education or certification is required to open a mattress wholesale and retail business. You only need some unofficial instruction to show you the ropes when it comes to selling and buying mattresses.

On the other hand, by all means pursue any certification you find that will help you run your mattress wholesale and retail business.

12. Get the Necessary Legal Documents You Need to Operate

It’s crucial to have all of your ducks in a row before launching a business in the United States of America. In the United States of America, it is impossible to operate a business without the right paperwork.

If you want to legally operate a wholesale and retail mattress business in the United States of America, you will need the following legal documents in place:

  • Incorporation Document
  • Permission to Do Business Certificate
  • Individual Taxpayer Identification Number
  • Marketing Strategy
  • Manual for Workers
  • Letters of Offer and Acceptance of Employment
  • Incorporation Operating Agreement
  • The Role of Insurance
  • Legal Paperwork
  • The Mattress Wholesale and Retail Website’s Online Terms of Service
  • Policy Statement Regarding Online Privacy
  • Corporate Statutes
  • MoU is short for “Memorandum of Agreement.”
  • Construction Permit
  • Optional Obtaining a Franchise or Trademark License

13. Raise the Needed Startup Capital

It’s possible to keep overhead low if you start your mattress wholesale and retail business on a small scale by opening a store on a busy intersection.

It is expensive to start a standard large-scale mattress wholesale and retail company, as you will need money to do things like secure a standard and well-positioned store facility and stock your store with varieties of mattresses from different brands.

One of the first and most important steps in securing business financing is crafting a solid business plan. If you have a solid business plan in place, you may save yourself a lot of time and effort when trying to drum up support for your venture from sources like banks, investors, and even family and friends.

Some potential places to look for funding to launch your wholesale and retail mattress business are listed below.

  • Raising capital through the use of one’s own savings, investments, and real estate
  • Obtaining funding from banks, venture capitalists, and other sources
  • Distribute stock to eager buyers.
  • Loan Application at the Bank
  • Trying to convince investors and grant agencies to back your startup through a business pitch
  • You can get low-interest loans from people you know and trust.

14. Choose a Suitable Location for your Business

The demand for mattresses and the availability of direct manufacturer purchasing should be your primary considerations when selecting a location for your wholesale and retail mattress business. A convenient location is a must for any wholesale or retail business, and this includes the mattress industry.

To ensure the success of their wholesale and retail mattress businesses, entrepreneurs are willing to pay a premium to rent or lease a facility in a highly visible location, where the population profile includes people with the necessary income and lifestyle preferences.

You should plan your finances so that you have enough money to pay for leasing or renting a commercial space in a desirable area. A business consultant or realtor who is well-versed in the city and possibly the country in which you plan to open your mattress wholesale and retail store can be of great assistance if you are unfamiliar with the intricacies of making such a decision.

First and foremost, you need to conduct extensive market research and feasibility studies before deciding where to open your wholesale and retail mattress store. It’s possible that there are already closed businesses in the area where you want to set up shop.

Because of this, it’s crucial to do as much research as possible before settling on a site for your mattress wholesale and retail business. You should give some thought to the following before settling on a spot for your wholesale and retail mattress store:

  • Population distribution in the area
  • Mattresses are in high demand there.
  • Consumerism in the area as measured by locals’ disposable income
  • The ease of getting to the location
  • The region’s concentration of mattress manufacturers and retailers
  • In accordance with state and regional regulations
  • Security, parking, and traffic flow

15. Hire Employees for your Technical and Manpower Needs

Except for Point-of-Sale (POS) Machines and related software applications, typically no other specialized technology or equipment is required to operate such a business. However, you will require various items such as computers, internet access, phones, fax machines, and various pieces of office furniture (such as desks, chairs, and bookcases), all of which can be acquired in a reasonably used state.

Whether you should rent or buy a store depends on your financial situation, but to err on the side of caution, try renting or leasing for a shorter period of time at first while you put the location through its paces as a test run for your business. If everything goes as planned, you can sign a long-term lease or buy the property outright; otherwise, you should keep looking for the perfect place to set up shop.

Plan to hire a Chief Executive Officer (you can fill this role), an Admin and Human Resources Manager, a Merchandise Manager, a Store Manager, a Sales and Marketing Officer / Sales Girls and Boys, an Accounting Clerk, Distribution Van Drivers, and Cleaners for your standard mattress wholesale and retail company with multiple outlets.

In the United States of America, a small but standard wholesale and retail mattress business requires at least five to ten key employees.

The Services Delivery Process of the Business

Nothing is set in stone when it comes to the act of buying and selling goods. The merchandise manager’s primary responsibility is to assist the company or store in maintaining an adequate supply of goods (in this case, a wide selection of mattresses from various manufacturers and brand names).

They actively seek out advantageous purchasing opportunities, making sure to buy not only at profitable prices but also in demand products like mattresses in the area where they operate a business.

After the mattresses have been purchased, they are displayed neatly so that customers can easily pick one out. On the other hand, if they offer delivery services, they must fulfill customer orders. Likewise, stocks are counted and books are balanced at the end of each day. As a result, they’ll be able to ask for, and potentially receive, a larger supply of mattresses.

The aforementioned mattress wholesale and retail business process is not set in stone; a company may decide to improvise or adopt any business process and structure that will guarantee them efficiency and flexibility.

16. Write a Marketing Plan Packed with ideas & Strategies

In order to succeed as a business owner, you need to take the initiative to promote your offerings to potential customers. There are well-known brands that dictate the market direction for the bed and mattress stores industry, so if you choose to launch a wholesale and retail mattress business, you must go all out to employ strategies that will help you attract customers or you will likely struggle with the business.

Here are a few promotional approaches you can take with your wholesale and retail mattress enterprise:

  • Sending out introductory letters and catalogs to local hospitals, hotels, hostels, corporations, households, sports teams, gyms, schools, and other influential groups is a great way to get the word out about your wholesale and retail mattress business.
  • Promoting your mattress store online through blogs, message boards, and social networking sites like Twitter, Facebook, and LinkedIn can help you reach people who are looking for a new bed in your area.
  • Build even a simple website to establish your company’s online identity.
  • Publish immediate ads for your wares
  • It’s a good idea to occasionally hold road shows in specific areas to promote your products.
  • Learn about the latest industry news and tips by connecting with your regional mattress wholesale and retail trade groups.
  • Offer your clientele days of deep discounts.
  • Promote our company through regional print media, broadcast outlets, and word-of-mouth.
  • You should advertise your company in the local yellow pages.
  • Motivate people to spread the word about your business through referrals.

17. Work Out a Reasonable Pricing for your Services & Products

Buying in bulk from the manufacturers is a crucial factor in being able to sell your mattresses at rock-bottom prices. In general, when you buy from a manufacturer in bulk, you can get a better price per unit.

Cutting operational costs to a minimum and focusing on marketing and promoting your brand name are two more strategies that will help you retail your mattress at the right price. This tactic won’t just help you save money; it’ll also assist you in setting reasonable prices for your goods.

Working with freelancers and marketers can be a great way to cut down on the expense of hiring full-time sales and marketing staff.

18. Develop Iron-clad Competitive Strategies to Help You Win

In order to maintain a competitive edge in the mattress industry, it is important that your store carry a wide selection of mattresses from a number of different manufacturers.

Increasing your customer base is another viable competitive strategy for beating your rivals in this market. Make sure your company is in a strong position, your key employees have the necessary skills, and your product can compete favorably with the best in its field.

19. Brainstorm Possible Ways to Retain Clients & Customers

One of the easiest ways to increase customer retention and possibly attract new customers in business, regardless of the industry you choose to set up shop in, is to consistently deliver results and satisfy customers. Customers are unlikely to look elsewhere if they have a positive experience with the products and services you provide.

According to studies, a decline in quality is a major factor in customers looking elsewhere for the same service or product. The lack of quality customer service is another factor. Maintaining a steady clientele won’t be difficult if you keep stocking your store with mattresses from a wide range of manufacturers and provide excellent service.

To get there, you’ll need to keep tabs on your results so you can tweak your strategy and implement changes as needed for optimal efficiency. You should invest in a tailor-made customer relationship management system.

Keeping in touch with your customers is a breeze when you have a tailored customer relationship management (CRM) system (you can easily conduct quick surveys, introduce new products and prices to them without any hitch, congratulate them on special occasions, monitor their progress, send bulk sms and customized e-mails, and receive complaints and feedback from them).

The 33 Best Mattresses of 2023 | Reviews by Wirecutter

20. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

Be prepared to accept the public’s perception of your company if you don’t actively work to increase brand awareness and convey your corporate identity. One of the secrets of successful large businesses is their willingness to spend millions to promote their brand and maintain consistent communication of their corporate identity.

You should be prepared to invest in marketing and advertising if you want your new mattress wholesale and retail business to expand beyond your initial market and become a household name on a national and even global scale through the launch of franchises and other similar business models.

The truth is that the market is always changing, so maintaining your brand’s popularity in a competitive marketplace requires constant effort. Here are some channels you can use to promote your mattress wholesale and retail business and build your brand:

  • Advertise in both traditional print media (newspapers and magazines) and digital channels.
  • Fund important local activities and initiatives.
  • Use online resources and networking sites like Instagram, Facebook, Twitter, YouTube, Google , etc. to spread the word about your store.
  • Billboards should be placed in highly visible areas throughout a region or state.
  • Periodically hold roadshows in specific areas to promote your mattress wholesale and retail business.
  • Post your flyers and distribute your handbills in strategic locations.
  • Advertise your mattress wholesale and retail business in the yellow pages and other local directories.
  • Use your official website to promote your mattress wholesale and retail store, and use traffic-driving tactics to increase site visits.
  • Flexi Banners should be hung in prominent locations around the area that your mattress wholesale and retail store calls home.
  • Make sure all of your employees wear company-branded shirts, and brand all of your cars, trucks, and vans prominently.


You’ve decided to enter the mattress industry, huh? Consider the following: what is the first step you need to take to start a career in the mattress industry? The gist of this piece is to prepare ahead of time and gain enough experience to know what to expect and how to handle problems that may arise.

You must determine if it is feasible to become a retailer for a more well-known company, establish your own brand, or manufacture the mattresses yourself. As a whole, getting into the mattress industry is a good idea if you do your research first.

Helen Skeates

Helen Skeates

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